The Main Street Four-Point Approach®

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The Main Street Four-Point Approach® is a comprehensive revitalization process designed to improve all aspects of a downtown, producing both intangible and tangible benefits.

Four elements are combined to create a well-balanced program:

• Organization involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.

 • Promotion  positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics. 

• Design supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. 

• Economic Vitality focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

National Trust for Historic Preservation®, Main Street® and Four-Point Approach®
are registered trademarks of the National Trust for Historic Preservation.