The Main Street Four-Point Approach® is a comprehensive revitalization process designed to improve all aspects of a downtown, producing both intangible and tangible benefits.
Four elements are combined to create a well-balanced program:
• Organization involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.
• Promotion positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.
• Design supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.
• Economic Vitality focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
National Trust for Historic Preservation®, Main Street® and Four-Point Approach®
are registered trademarks of the National Trust for Historic Preservation.