The Main Street Four-Point Approach® is a comprehensive revitalization process designed to improve all aspects of a downtown, producing both intangible and tangible benefits.
Four elements are combined to create a well-balanced program:
• Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. A governing board of directors and standing committees make up the fundamental organizational structure of volunteer-driven revitalization programs. Volunteers are coordinated and supported by a program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.
• Promotion creates a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region.
• Design gets Main Street into top physical shape and creates a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private.
• Economic Restructuring strengthens the community's existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpenng the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support.
National Trust for Historic Preservation®, Main Street® and Four-Point Approach®
are registered trademarks of the National Trust for Historic Preservation.